Client Overview:
Garage Welt is a design-forward automotive lifestyle brand that seamlessly blends motorsport culture with art, apparel, and functional accessories. Known for their meticulous attention to detail and commitment to quality, Garage Welt has cultivated a loyal following among car enthusiasts ho appreciate both performance and aesthetic excellence.
Their product line includes limited-run art decks, apparel, and automotive accessories.
Objective:
Garage Welt approached Foundry Labs with the goal of bringing a new line of shift knobs to the market. They wanted a variety of types while still remaining on brand with their aesthetic and customer market.
Challenges:
Rework existing designs for machinability and cost efficiency.
Create functional prototypes to validate ergonomics and finish.
Stand up reliable CNC production with consistent QA.
Design Process:
Research & Discovery
Concept Development
Prototyping & Development
Manufacturing
Shipping
Outcome:
We conducted a thorough review of the existing designs, identifying areas for improvement to enhance manufacturability. This reduced production time and costs without compromising aesthetic integrity.
Produced high-fidelity prototypes of the shift knobs. This allowed Garage Welt to evaluate the ergonomics, weight, and finish; ensuring the final product met expectations and brand standards.
Leveraging our network of trusted manufacturing partners, we oversaw production to meet quality control standards. Our involvement spanned from material selection to final finishing processes, guaranteeing a product that aligned with Garage Welt's commitment to excellence.
Key Achievements:
Optimized geometries for tool access, tolerances, and finishing.
Prototype sprints to fine-tune weight, texture, and grip.
Manufacturing partner sourcing and production management.
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