Client Overview:
Maruchan is one of the most recognizable instant ramen brands in North America, known for its strong presence in grocery retail and deep cultural association with comfort food and youth culture.
Objective:
The objective was to design a Valentine’s Day themed PR kit that could be distributed as part of Maruchan’s seasonal campaign. The project included developing cohesive visual graphics across both apparel and packaging, designing a custom crewneck sweater graphic, and engineering packaging dimensions to properly house the sweater and additional campaign products.
Challenges:
Designing an original character graphic for the Valentine’s Day themed crewneck
Creating a complete tech pack outlining garment sizing and graphic placement
Developing and applying campaign graphics to an existing box structure
Adjusting packaging dimensions to properly fit the sweater and additional PR items
Executing the entire project within a compressed two-week timeline
Design Process:
The project began with rapid concept development centered around a playful Valentine’s Day visual theme. Multiple design rounds were completed with the client to refine the character artwork and ensure the graphic language translated consistently across both the crewneck and PR packaging.
In parallel, our packaging engineer evaluated the existing box structure and recalculated its dimensions to accommodate the sweater and additional products efficiently. The revised sizing ensured the contents fit securely while minimizing unused space and maintaining a clean presentation.
Outcome:
All visual design, packaging engineering, and production-ready deliverables were completed and delivered within a two-week timeline. The final PR kit brought together themed apparel, cohesive packaging graphics, and optimized box sizing to create a polished Valentine’s Day campaign package.
Key Achievements:
Delivered full PR kit design within an accelerated 2-week timeline
Created original Valentine’s Day themed character artwork for apparel
Produced a complete crewneck tech pack with sizing and print specifications
Designed cohesive graphics applied across both apparel and packaging
Engineered revised box dimensions to efficiently house PR kit contents
Delivered all production-ready files for apparel and packaging manufacturing
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