Client Overview:
Commons Café is a high-end specialty coffee shop rooted in a passion for experience-driven hospitality and uncompromising quality. We are proudly redefining what a modern café can be. Where tradition meets refinement, and every detail is intentionally crafted to elevate the customer’s journey from the very first step inside.
At our core, Commons is built on a rich yet approachable coffee menu, featuring both classic preparations and a deep rotating selection of single origin coffees sourced from globally respected roasters. As a multi-roastery café, we curate offerings primarily from renowned partners in Asia (especially Japan) bringing a unique perspective to the Southern California coffee scene.
Our mission is simple but bold: To share what good coffee should taste like, and to create a space where people can reconnect with the ritual, flavor, and nuance of truly great coffee.
From our intentional interior design to our precise brewing methods, Commons is experience-first — a place where every cup tells a story, every visit feels personal, and the standard for coffee is continuously redefined.
Objective:
Commons Cafe wanted to launch a cohesive brand across their socials.
Challenges:
What kind of vibes do they want to hold as a brand?
Pinpoint their visual style through photos and marketing.
Create enough visual interest to be inviting to customers.
Design Process:
Research & Brand Discovery
Mood boarding
Planning & Shooting Photos
Editing & Posting
Outcome:
While social media is constantly evolving, Commons Cafe has been able to launch their brand as an elevated coffee shop. Highlighting their quality and attention to detail.
Key Achievements:
Nailing down what their aesthetic is.
Having a cohesive photography library for them to pick for their socials.
Representing the brand as an elevated and sophisticated cafe.
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